Welcome to Show the Vice – where Ibiza meets fashion with attitude.

After 15+ years in the fashion industry, I landed in Ibiza expecting a paradise of stylish souvenirs. What I found? Tacky, cheap merch that didn’t reflect the island’s true vibe. I thought: how can the capital of cool have such uncool merch?

So I decided to change that.

Show the Vice is here to bring the soul of Ibiza into pieces you actually want to wear. Think bold, stylish, high-quality merch that looks just as good at a beach party or a club as it does walking through your hometown, wherever that may be. 

This isn’t just a souvenir – it’s a badge of style, a piece of the island you’ll be proud to rock anywhere. From Ibiza to the world.